Day 13 in Japan (2)



The second lecture we had for today is from Nichifutsu Boeki company. This company was founded in 1954 by a French business group, in Tokyo. The main business for this company is exchanging car insurance, art and furniture. After 1990’s this company began focus on food and beverage. After keep improving, right now, as a distribution company, the mainly two big markets are retail and food service. 


As Tony Nemeka said, “Foreign companies that do not modify their business strategies to fit Japan unique business conditions usually fail.” Even though this company is not a foreign company, but as a bright between other company and Japan, to exchange the goods from different countries, they also pay much attention about it. For selected products and chosen partners they provide an efficient distribution platform in Japan. To build and to sustain a team of professionals with the best possible knowledge in their field. And to grow to achieve constant results and to provide stability for the long term.

This company also has a high quality of the supplier chain management. Because of the land limitation in Japan, most of Japanese tent to minimize the land usage. For example, many markets would not have lots of storage so that they could save the space. This also happened for Nichifutsu Boeki company. They control the stock level in Japan to avoid overstock. Also, to make their order process more efficiency, company controls each stage of the import process from ordering to delivery to customers. By doing this, they could control their cost.

Finding a local business partner is another method for this company to adjust their business strategies to fit Japanese unique condition. KPT’s value-add service is the main reason is one of the most important reasons for NICHIFUTSU BOEKI cooperating with this company. KPT would repacking the cargo which would made it more suit for the Japanese market, like stick the Japanese label. Also, KPT’s high competence ability also help company to more likely to be success in Japan. KPT has long expertise in food stuff handing. Its professionalism for customs broker and storage facilities with its national delivery network which is from Hokkaido to Okinawa. KPT also has very suitable infrastructures in Tokyo. NICHIFUTSU BOEKI is a very good company. And because of the close relationship with the local business partner, it is much easier for NICHIFUTSU BOEKI to become success in Japan market. This could also represent that relationship play a big role in Japanese business.

Comments

Post a Comment

Popular posts from this blog

Day 13 in Japan (1)

Image
After the second free day in Tokyo, the first company we visited is Kawasaki Rikuso Transportation Company. This company has 93 years of history and its office is widespread in Japan. KPT offer all-in-one logistics service ranging from customs clearance, inland transportation, bonded storage, warehousing, pick—pack and delivery, as well as value added service such as inspection, re-packaging, labeling, etc.  There are some points I think is worth to share on today’s blog. The first is the way they use the space. In Tokyo, every piece of space is very scarce. So, to increase the efficiency of using the land to storage as many goods as they could, they use their space as three-dimension way. They use many stores shelfs so that cargos can be put on the difference space levels for the warehouse. By doing this way, it is more convenience for KRT to manage the cargo and space. Second, in KRT many work is done by human. Many companies we visited have a similar...
Read more

Day 10 in Japan (2)

Image
The second station for 5.19 was Tuna Processing Plant. This is a big plant which has its own frozen storage warehouse and manufactory.    In the frozen storage warehouse, the temperature could reach negative sixty calcium degree. Tuna could be storage for three to five years and keep the fresh for the fish meat. Very appreciate, we have chance to visit into the warehouse which the temperature is negative sixty calcium degree just with t-shirt and jeans. It is so freezing that my noise lost sensibility. I think no one would want to try it again. The technology for them to use to create such a low temperature is LNG. Most of companies in Japan are very concern about the environment friendly. For this plant, by using solid nitrogen, they save a huge amount of energy comparing with the amount to use electricity. Also, to cool down the machine, they use the cold water from a nearby gas station. After the water absorb the heat from the machine, they drain away the wat...
Read more